![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-1](http://images.happyhaksul.com/thumb/487/486391-0001.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-2](http://images.happyhaksul.com/thumb/487/486391-0002.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-3](http://images.happyhaksul.com/thumb/487/486391-0003.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-4](http://images.happyhaksul.com/thumb/487/486391-0004.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-5](http://images.happyhaksul.com/thumb/487/486391-0005.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-6](http://images.happyhaksul.com/thumb/487/486391-0006.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-7](http://images.happyhaksul.com/thumb/487/486391-0007.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-8](http://images.happyhaksul.com/thumb/487/486391-0008.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-9](http://images.happyhaksul.com/thumb/487/486391-0009.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-10](http://images.happyhaksul.com/thumb/487/486391-0010.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-11](http://images.happyhaksul.com/thumb/487/486391-0011.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-12](http://images.happyhaksul.com/thumb/487/486391-0012.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-13](http://images.happyhaksul.com/thumb/487/486391-0013.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-14](http://images.happyhaksul.com/thumb/487/486391-0014.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-15](http://images.happyhaksul.com/thumb/487/486391-0015.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-16](http://images.happyhaksul.com/thumb/487/486391-0016.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-17](http://images.happyhaksul.com/thumb/487/486391-0017.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-18](http://images.happyhaksul.com/thumb/487/486391-0018.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-19](http://images.happyhaksul.com/thumb/487/486391-0019.gif)
![[마케팅] 엘라스틴 샴푸 IMC전략(영문)-20](http://images.happyhaksul.com/thumb/487/486391-0020.gif)
분야
pptx2.Last Elastine Strategy
Enviornment Analysis
S.T.P Strategy
3.Promotion
4.Elastine’s IMC object
A New Lifestyle “Well-Being”
Naturalism in Socio-cultural Environment
Beauty trend changes
-Preferred natural beauty
rather than artificial beauty
Nude Makeup
The popularity of naturalism Cosmetics
Woman
- Frequent changes in hair styling
such as perm, dye
They have increased their interest in
healthy hair
“엘라스틴"의 LG생활건강도 명품을 경품으로 걸고 "써머 드림 명품 페스티벌"을 벌이고 있다.전국 1백여개 대형 매장과 젊은이들이 많이 모이는 거리에서 8월말까지 응모권과 샘플을 나눠준다.당첨자에겐 프라다 핸드백(10명)이나 루이비통 장지갑(50명),페라가모 키홀더(1백명),에트로 머리밴드(8백40명)등을 줄 계획이다.
