소개글
[국제마케팅] 람보르기니(Lamborghini) 마케팅전략에 대한 자료입니다.
목차
Marketing Strategy
Promotion
Design Strategy
Competition
본문내용
First production model of Automobile Lamborghini
Workers & engineers from Ferrari
Starting point to beat Ferrari
First Mid-engine sports car in the world
Heyday of Lamborghini
Ferruccio Lamborghini retires
Lineage of the Legendary Countach
Helped raise sales under Chrysler
Leaves Chrysler
Starts New under Audi
Italian eccentricity & German efficiency
Audi pres Winklemann in the interview with ‘Autocar’
“We will work together on the hidden parts, parts that’ll not touch the DNA of Lamborghini”