소개글
[마케팅] 대선주조 소주 브랜드 봄봄 마케팅전략(영문)에 대한 자료입니다.
목차
Introduction - market analysis, environmental analysis
3 C’s - Company, Customer, Competitor
Positioning + Segmentation
4 P’s - Product, Place, Price, Promotion
본문내용
3C Analysis - Company
DAESUN, located in busan, established in 1930
Launched C1 premium soju with Asparagine, 1996
Asparagine is used to protect liver from alcohol)
Launched C1 soju (renewal), 2000
Launched C1 soju including xylitol, 2005
Launched C1 soju including Arginine, 2009
(Arginine is used to reduce inner toxins)
DAESUN firstly developed screw cap of soju bottle
DAESUN’s soju consist of lots of minerals (which are extracted from ocean’s deep water)
DAESUN has patent about SOVIA (in Korean, 음향진동숙성공법)
3C Analysis - Customers
Product
Deep sea water with natural minerals
Water from more than 200m deep where light doesn’t reach
More than 10 kinds of minerals mixed together (calcium, magnesium, calcium, iron...)
Upgraded taste