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분야
pptxB. Evaluate the performance of NHN on the year under review
C. Evaluate the liquidity of your company at the end of year under review
D. Does the cash flows statement add any further information to that provided by the income statement or the balance sheet? Explain
E. Check the main accounting policies of NHN.
Disparity between the competitors
- 2007: 4-fold of sales compared to Daum and SK
- 2009: 5-fold of Daum and 6-fold of SK
All three decreased in general
COGS related to sales is constantly increasing
→ need of efficient management in COGS.
Decrease in ROI : investment in tangible asset and investment asset
Decrease in ROE: increase in retained earnings
→ favorable business climate in 10th period
→ tough time in 11th period
