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[국제마케팅사례] 애플의 mp3플레이어 아이팟 `iPod` 마케팅분석
[글로벌 성공기업 사례분석] 캐논, 포스코, GE, TESCO 성공요인 및 국제 경영 국제마케팅 전략 분석
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소개글
[국제마케팅] DBS은행 마케팅 전략 사례 분석에 대한 자료입니다.
목차
DBS STRATEGY:
Strengthening its Position In the Chinese Banking Industry
-Company Overview
-The Chinese Banking Industry
-Why SME loan Market?
-Strategy Proposal
-Conclusion
본문내용
DBS is the largest bank by group assets both within Singapore and South East Asia
Development Bank of Singapore, headquartered in Singapore
Set up in 1968 as a development- financing institution led by the Singapore government
Incorporated with its asset management entity and securities entity under the “DBS Group”
Largest bank by group assets (S$257 bn at Dec.08) both within Singapore and South East Asia
Consumer Banking
Institutional Banking
Central Operations
Central Treasury Unit
Global Financial Markets
Encouraged by deregulatory provisions by the Singapore government to bring in competition and globalization
DBS’s market position in Singapore
- Huge base of saving deposits: Ranks top in terms of aggregate amount of consumer deposits
- Largest lender with S$28.3b in the interbank market
- Ranked top of banking entities operating in Singapore in number of IPO deals in 2007
Operating in 16 countries throughout the world :
China, Dubai, Hong Kong, India,
Indonesia, Japan,
South Korea, Malaysia,
Myanmar, Philippines,
Taiwan, Thailand,
Vietnam,
United Kingdom,
United States
Key regional markets : Singapore and Hong Kong
Its strategic focus for the future growth is on Indonesia and China, both of which DBS recently entered
As a bank that specializes in Asia, DBS leverages its deep understanding of the region, local culture and insights to serve and build lasting relationships with its clients
Provides the full range of services in corporate, SME, consumer and wholesale banking activities across Asia and the Middle East
Also active in capital markets, with extensive product origination and risk management capabilities
High quality asset: Highest credit rates among the region, credit rated AA- or Aa1
Sound financial structure: conservative approach when classifying NPLs