[소비자행동론] 하이브리드카에 관한 고찰(영문)

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레포트 > 경제경영계열
2010.07.09
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[소비자행동론] 하이브리드카에 관한 고찰(영문)에 대한 자료입니다.

Introduction
1. The background and reason we choose this theme.
2. How is the sample sized and what are the methods to collect data?

Main Discourse
1. How much interest people have in the hybrid car?
2. Who should buy the hybrid car?
3. Who should not buy the hybrid car?
4. What other factors are they influenced by?

Conclusion
1. Overall
2. Proposition

Reference
Appendix

본문내용

. How is the sample sized and what are the methods to collect data?
This situation about the hybrid car market made us curious to find out the details of it according to the consumer behavior. We made a meeting interview with some sort of people to complement out the report about it.
To look into the interviewees in detail, the sex of them was all male while the average age was 28 while the oldest was 51 and the youngest 21. Seven peoples were students in university and four peoples were in occupation. Only one person was married. The ones who answered that they think affirmative are all bachelors and the average age was 26. The opposite group's average age was 32.5. You can see that the younger ones were more progressive than the old mans.
The reason we choose only men and the ones whose age is in the late 20th is that we assumed these guys were to buy their first car soon. Generally, they should have more interest and the probability to buy one early than women. Another reason is that as the size of hybrid cars sold in Korea is all smaller than the mid size, the ones we choose for the interview would have the inclination for this more likely than the old men who probably like big cars.
The material we used is our one sheet of interview script which is in the appendix section. Its aim is to find out what kind of factors matters to the people who are considering buying a car according to the theories of consumer behavior.
With the materials we collected, we will propose an overall suggestion to make the hybrid car market enjoy a favorable business climate. Not only the earth will welcome it but also our offspring will too.

Main discourse

참고문헌

Interview Script
○ How much interest do you have in eco-products(hybrid car)?
○ What did you heard about hybrid car?
○ Do you have any experience buying an eco-product?
If not, what is the reason?
○ Do you feel satisfied using an eco-product?
If you don't use an eco-product, do you feel guilty about it?
○ Do you like to try new products in advance?
If not, what is the reason?
○ Do you look for products that match your personal trait?
○ How do you choose any products to consume and the process here?
○ Is there any friends, neighborhood or colleagues who bought a hybrid car?
○ Do you know any celebrities who ride one?
Did that make any influence to your decision?
○ What would you think of people buying hybrid car?
If you buy one, is that the way you want to be seen?
○ As you know the hybrid car is more expensive, do you still have any intend to purchase one?
○ Don't you think the earth is going to be depressed if you buy a gasoline car?
○ What do you think about buying hybrid car if the government will support money and exempt taxation for hybrid car?
○ Do you think the advantage of hybrid car overcomes the disadvantage of it?

#소비자행동론 #하이브리드카 #소비자 #행동론 #하이브리드

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