소개글
정유산업(영문)에 대한 자료입니다.
목차
1. Introduction
2. Macro Environment
3. 5 Forces
4. The Market Outlook
5. Key Success Factor (KFS)
본문내용
3-c. Consumer Power
Exclusive Contracts
Under the pretext of affiliated card services and facilities support, companies force gas stations to treat their product exclusively
84.4% of total stations trade under this circumstance
Post-settlement System
Companies provide only an approximate price when an order occurs from a gas station, and confirm the actual price after a period of time later
4. The Market Forecast
Still being a source of cash flow
- Indispensable for national economy
- Direct and indirect regulations
- The absolute consumption amount of petroleum is still increasing
Not so attractive in long perspective
- Implementation of Carbon Exertion Right system (CER system)
- Constant decrease of Japanese oil consumption
- Aggressive investment of India and China
- Governmental regulation to restrict oligopoly