![[회계학원리] L’OREAL(로레알) and AMOREPACIFIC(아모레퍼시픽)의 회계 분석(영문)-1](http://images.happyhaksul.com/thumb/448/447645-0001.gif)
![[회계학원리] L’OREAL(로레알) and AMOREPACIFIC(아모레퍼시픽)의 회계 분석(영문)-2](http://images.happyhaksul.com/thumb/448/447645-0002.gif)
![[회계학원리] L’OREAL(로레알) and AMOREPACIFIC(아모레퍼시픽)의 회계 분석(영문)-3](http://images.happyhaksul.com/thumb/448/447645-0003.gif)
![[회계학원리] L’OREAL(로레알) and AMOREPACIFIC(아모레퍼시픽)의 회계 분석(영문)-4](http://images.happyhaksul.com/thumb/448/447645-0004.gif)
![[회계학원리] L’OREAL(로레알) and AMOREPACIFIC(아모레퍼시픽)의 회계 분석(영문)-5](http://images.happyhaksul.com/thumb/448/447645-0005.gif)
![[회계학원리] L’OREAL(로레알) and AMOREPACIFIC(아모레퍼시픽)의 회계 분석(영문)-6](http://images.happyhaksul.com/thumb/448/447645-0006.gif)
![[회계학원리] L’OREAL(로레알) and AMOREPACIFIC(아모레퍼시픽)의 회계 분석(영문)-7](http://images.happyhaksul.com/thumb/448/447645-0007.gif)
![[회계학원리] L’OREAL(로레알) and AMOREPACIFIC(아모레퍼시픽)의 회계 분석(영문)-8](http://images.happyhaksul.com/thumb/448/447645-0008.gif)
분야
docL’OREAL and AMOREPACIFIC
1) Introduction
2) L’OERAL
3) Amore Pacific
4) Comparing
(1) ROE analysis as in chapter 5.
(2) Balance Sheet
(3) Income Statement
(4) Ratio Analysis
1) Introduction
L’OREAL and Amore Pacific are major cosmetic companies. Both they are have various popular brands of every kind of beauty products as well as cosmetic. L’OREAL is definitely the best cosmetic company in the world which is especially popular in Europe and North America countries. And Amore Pacific is the most popular cosmetic company in Korea. We are going to analyze and compare of these two company following parts.
2) L’OERAL
As mentioned above, L’OREAL is the most popular and biggest cosmetic company in the world, which was founded in 1909 in France. L’OREAL has been spread to over 130 countries, which literally means that it is spread all over the world, so people can find L’OREAL’s products easily in everywhere. L’OREAL has its 26 brands including ‘L’OREAL Paris’, ‘Maybelline NY’, ‘LANCOME’, ‘BIOTHERM’. ‘KIEHL’S’, ‘SHU UEMURA’, ‘Ralph Lauren’, ‘VICHY’ and so on. Among the 26 brands, 14 brands are introduced in Korea. It also has 40 factories in the world. There are some competition companies such as ESTEE LAUDER.
3) Amore Pacific
Amore Pacific is Korean cosmetic company which was founded in 1945. Amore Pacific is spread to 15 countries in the world. To be success, around the world, not only in Korea, it takes a strategy that makes itself have luxurious brand. From this strategy, Amore Pacific is spreading out in USA and China through many celebrities. Amore Pacific has 27 brands including LANEIGE, MAMONDE, IOPE, HERA, innisfree, ETUDE, Happy Bath and so on. Among these 27 brands, only 3 are released in other countries including Amore Pacific. Also, it has 4 factories that produce Amore Pacific’s products.
