소개글
사례분석-Toys RUs(영문)에 대한 자료입니다.
목차
1.What is Toys “R” Us?
2.Existing Japanese Market(Q1)
3.Japan’s retail structure(Q2)
4.Impact of Toys “R” Us(Q2)
5.Den Fujita & Toys “R” Us(Q3)
6.Conclusion
본문내용
Growth of department stores
Large, non-specialized, low-price stores
Consumer’s recognition changed
Several breaks in retail structure
→ Younger generation realized
MNCs
When Entering Foreign market
-> “Partnership with Local Corps”
Why?
To Deal with Uncertainties
EX) Cultural Differences
Toys “R” Us- Highly needed
Japanese Market
Lots of Uncertainties
Ex) Retailing & Distribution system, Law issues