소개글
[경영전략] Netflix의 경영전략 사례 분석(영문)에 대한 자료입니다.
목차
1. Brief introduction of Netflix
2. Netflix in DVD rental industry
-Five Forces Model
-Value Chain
3. Netflix in VOD industry
-Appearance of VOD
-Our Solution
4. Korean Firm
본문내용
Value Chain (Primary activities)
Inbound logistics
National Inventory
Recommendation System
Outbound logistics
USPS Daily delivery (outsourcing)
Distribution center
Marketing and sales
Unlimited rentals for the first time
No-late-fee
Service
Recommendation system
Search engine
Personalized service(queue)
Solutions
(1) Licensing with
a cable company
+ Low investment
(no needs for any gadget to
connect a TV to a computer)
Low return
Loose control over VOD market
(2) Building a stand-
alone company
+ Atmosphere of calm
+ Minimizing minus effect
High cost
Difficulties to transfer
its competencies
참고문헌
www.netflix.com
www.hmall.com
글로벌 경영 4판, 장세진 저