소개글
[경영전략] NETFLIX의 사례 분석(영문)에 대한 자료입니다.
목차
Background
Analysis
Answer
Case in Korea
Recommendation
본문내용
Remain healthy for years –fast growth of households having
DVD players
Mature stage –predictable, competitive
“Next big thing” in home video
Increasing popularity of content delivery methods
In forms of fully integrating personal computers and television
Emerging stage –difficult to predict, consideration of product
design and R&D
-content availability
-technology
-the number of subscribers
-options to watch home video
-differentiation (quality and content)
-major studios as distributors
-directly related to customer satisfaction
-DVD, VHS cassette
-digital file ownership
Stand-alone VOD business
Acquisition of cable provider
Combining these two
VOD service provider through internet TV became a general tendency.
Many major players participated in this area.
참고문헌
www.netflix.com
www.gretech.com
www.dart.fss.or.kr
www.seri.org
“US digital contents market”./2007/Kotra