소개글
[스포츠마케팅]서울 넥센 히어로즈 마케팅 전략(영문)에 대한 자료입니다.
목차
1. Why Nexen Heroes & Introduction of Nexen Heroes
2. Analysis of current Nexen Heroes’ Marketing
- Targeting the Community
- Ballpark & Traffic
- Fan Participation
-Team’s Brand Image
-SWOT & Review
3. Suggestion
- Local Community
- Ballpark & Surroundings
- Fan Participation
- Team PR
4. Conclusion
본문내용
Marketing Goal :
Increasing Nexen Heroes’ fans
(Community fans & National fans)
By Effective Marketing Strategy
Omokgyo Station Mok-dong Stadium Station
Redesigning Station & Stadium
Running a Shuttle Bus
Public Advertisement Related to Community Transportation
- subway(line 5, 9) or bus
- like 두산 in line 1,2,3,4