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분야
ppt2.STP
3.Competitors
4.Marketing Strategies
5.Conclusion
unique item – attracting each other personal
Café & exhibition – makes a culture space
The Spanish clothing shops, they open 1500shops around world, 7shops in Korea.
main target is woman for 20s, early 30s.
They change 10 to 15% products every twice in a week.
In 3weeks 80 to 90% products are changed to new products
Customers prefer to enjoy cultural life.
Space for reading
Space for listening to the music.
Interest in multishop is increasing.
Q. 이상적으로 생각하는 복합매장은? ( which combination is the best as convergence shop?)
1) 의류 + 레스토랑
2) 의류 + 까페
3) 의류 + 아트겔러리(공예, 그림등의 작품전시)
4) 의류 + 신인 디자이너 패션쇼 매장
5) 기타.
High style normal price product
1year shares 24season
- product change 80%
By providing unique products display & differentiated promotion, we make customers recognize our brand as not expensive but high quality,
Layout strategy of shop
Break down to a zone by rearranging products in the shop
- it produces clean & professional mood
2. Provide various assortment & sort of product
- Provide products which help customer develop their own style.
3. Provide rapidly changed products
- as SPA meet the rapidly changed trend.
4. Emphasize cultural factor.
-Customers have an easy and composed attitude with coffee
