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분야
docCustomer Relationship Management (finished)
Supply Chain Management
The problem of a limited supply chain…
Emphasized by a E-commerce monopoly
Customer Relationship Management (CRM)
Supply Chain Management (SCM)
Enterprise Resource Planning system(ERP)
Customer Relationship Management (finished)
Problem: inability to connect with young customers
I think that everyone knows about the Levi’s 501, indeed every day you have this one just in front of your eyes… This is the “license plate” of millions of posteriors in the world! In the 60’s, the Levi’s jean went from one generation to the other one very easily.
But in the beginning of 2000, Levi’s had more and more difficulties. Indeed, teenagers who are the main target of the company didn’t want to wear its jeans anymore which seem to be squared for the first time. According to The Teenage Research Unlimited, an American company specialized in Teenagers’ Behavior Studies, “Levi’s is not anymore among the top 20 fashion teenagers brands”.
As we can see on this graph, the turnover also decreased in 3 years from 10,6 to 7,8 billion of dollars. At the same time Levi’s cut half of jobs in the company (18500 employees), closed 29 factories.
