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분야
ppt2.Analyzing of the Levi’s Case
- Key Word of Success..?
3.Evaluation of the Levi’s Case
Founded in 1853
Began producing denim
overalls
Modern jeans were not produced until 1920’s
American icon
James Dean and Marilyn Monroe
Broad Cost Leadership Strategy
- Mass Market
- Reduced price and features
- Appeals to a large audience
Understanding the market
- Focused on low end customers
- Joining Wal-Mart
Wal-Mart’s strict requirements
- Supply chain requirements
- Tracking products in the supply chain
- Punctuality
Cross-functional Team
- From IT, Finance, Sales
- Network upgrades, Support ordering to logistics, Data warehouse improvements
