소개글
[국제비즈니스] samsung china(컬러TV를 중심으로)(영문)에 대한 자료입니다.
목차
1.The Chinese Economic Environment
2.THE TV INDUSTRY
3.HOME COUNTRY(SOUTH KOREA)
4.SAMSUNG'S EXPERIENCE IN THE UNITED STATES
5.SAMSUNG’S MARKET PARTICIPATION IN CHINA
본문내용
There existed a high degree of competition among government
The Chinese government emphasized social profitability more than economic profitability
The over-Employment problem
- The China compel rule - Five days a week
- This rule affects over-employment
Market penetration level
China Color TV penetration rate
Total households - 41%
- 80 million urban households -80%
- 220 million rural households - 28%
Sales of color TV market in China
- In 1994, 12.6 million units to expanded
14 million units in 1995
A few firms such as Sony, Matsushita, Philips had succeeded in making their brand name (Sony, Panasonic, Philips respectively)
These firms had made up-front investments not only in advertising but
- After-sales service facilities
- Dealer networks to support the brand image
- To move from the low-end to the high-end
market segment