소개글
[스포츠마케팅]SK와이번스 마케팅 스포테인먼트 분석(영문)에 대한 자료입니다.
목차
1. SK Wyverns
2. Sportainment
3. 4P
4. SWOT
5. Solution
본문내용
Product
SK baseball game
SK baseball players
SK souvenirs
Price
Moderate Prices(relatively to other leisure activities)
Variable Discount
Policies
Place
Tickets, souvenirs
Available on Internet, on-site sales