소개글
[PR캠페인] Research Proposal for PR campaign에 대한 자료입니다.
목차
1.Situation analysis
2.Research results
3.Strategies and Tactics
4.Timeline and Budget
본문내용
Key Publics:
Potential and current individual customers of
FedEx Kinko’s who plan to use the int’l shipping service
(Especially who reside in Seoul)
Goal:
Increase awareness of FedEx Kinko’s int’l shipping service
Objective:
To increase publics’ awareness especially about FedEx Kinko’s int’l shipping service up to 30% by June 2011
Research Purpose: Current customer’s motivationCompetitive advantages Effective communication tools, methods
화려한 single의 솔로 탈출기
Target:
Young males & females in their 20’s & 30’s
Details:
- Monthly, 1 male & female,
- Selection from creative stories about ‘Why I should have a girlfriend/boyfriend’ on FedEx Kinko’s homepage
Prize:
Luxurious dinner for two at a five-star hotel, wine, event