[마케팅관리] 금호아시아나 그룹의 재무 분석(영문)

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레포트 > 경제경영계열
2010.08.14
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[마케팅관리] 금호아시아나 그룹의 재무 분석(영문)에 대한 자료입니다.

About ‘Kumho Asiana Group’
Hot issues
The reason why we chose ‘Kumho Asiana Group’
1. Concern with crisis of whole group caused by impractical M&A(Daewoo E&C, Korea Express)
2. Bold diversification strategy.
3. Efforts for Global Distribution Corporation(flight, transportation, shipping)
Sales data of ‘Kumho Asiana Group’s affiliates
Analysises of Each Affiliates
- Korea Express, Asiana Airlines, Kumho Tire, Kumho Petrochemical, Daewoo E&C
The BCG Matrix of Kumho Asiana Group
Analysis of ‘Kumho Asiana Group’

본문내용

‘Asiana Airlines’

Asiana Airlines is started domestic private flight company at 1988. Asiana Airlines had been grew as convenient schedule and originality service. Now, Asiana Airlines is representing of Asia.
Last 2003 year, Asiana joined ‘Staralliance flight’, which is company of the biggest of world. So is offering variety and good flight service to customers. Finally the total sales is increasing to present.
Compared present to last years, Asiana Airline’s the total sales are decreased. Asiana Airlines recorded the amount of loss 236,680,740,000won. But big damage is not. Because ‘Korean Air’ which is competitive company also are decreased.
Currently, the domestic flight of Asiana Airline is 12 city, 15 route and international airline is 21 country, 66 cities. The city which has the most many route is located in the Japan. Asiana Airline is growing the greatest passenger transportation flight company in the China. And has the highest competitive power in the Northeast Asia area. Asiana Airline is ranked No.1 flight company by AAPA(Association of Asia Pacific Airlines)’s survey as on-time rate of 92.5 percent recorded last year. Asiana Airline is going to give strong impression as the highest safety and kind service to customer of world. So Asiana Airline is going to grow flight company of top of the world.

‘Daewoo E&C’

Daewoo Eng.&Constr, accounts for the largest proportion in the group, is now 1.729 trillion won in overseas division-sized order to achieve results. In the meantime, to reinforce the foundation we have built a business based on the most popular competitive petrochemical and energy sectors, thanks to its focus is on the order. In particular, focusing on international president of Nigeria and Libya became sensational on the large Plant construction has been recognized as a superior technology from overseas. Thus, the M&A with Daewoo on a solid performance in the construction industry has become the blue chips. In 2009, Daewoo despite the difficult business environment, contract 13.3346 trillion won and sales of 7.4461 trillion won has the largest performance. Followed by 10 consecutive years of growth will be gone. As of the end of last year, Daewoo's order backlog was identified as the 34.3534 trillion won, based on this year, plans to focus on nuclear exports. Daewoo is currently the best technology in the domestic nuclear SINWOLSEONG I,II under construction.

‘Kumho Petrochemical’

In petrochemical industry is growing, Kumho petrochemical registered result decreasing selling point than the year before on 2009. But Kumho petrochemical is going to look as achieve its goal of this year though recorded poor score the year before. Kumho petrochemical represented selling two trillion eight thousand sixteen billion won and business profit 116 billion won. The factors of decreasing selling and decreasing profit rate are poor progressing that synthetic rubber business. But beginning this year, synthetic rubber market has prosperous condition that works at Kumho petrochemical to chance.
Especially, natural rubber price represent the highest point so that the demand of synthetic rubber was increasing for substitution it. In addition, as the business condition of automobile market is getting back, the demand of tire is increasing sharply around China for center.
Kumho petrochemical secures capacity of manufacturing about mainly synthetic rubber ; SBR(Styrene Butadiene Rubber) 480 thousand t, BR(Butadiene Rubber)250 thousand t scale of global. Kumho petrochemical has goal selling 3.6 trillion won and business profit 260 billion won in this year. Now, taking synthetic rubber and plastics/heat-fusioning power generation…etc into

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