소개글
[관광이벤트]International Special Event Society(ISES)에 대한 자료입니다.
목차
1. 이벤트(Event)의 정의
2. ISES 란?
3. Special Event 란?
4. Special Event의 종류
5. Special Event의 특징
6. 문제점 및 발전방향
7. PLAN
본문내용
☞ About ISES
The International Special Events Society (ISES) is comprised of over
7,200 professionals in over 38 countries representing special event
planners and producers (from festivals to trade shows), caterers,
decorators, florists, destination management companies, rental
companies, special effects experts, tent suppliers, audio-visual
technicians, event and convention coordinators, balloon artists,
educators, journalists, hotel sales managers, specialty entertainers,
convention center managers, and many more professional
disciplines.
☞ 주요 기능과 임무는
The Mission of ISES is to educate, advance and promote the
special events industry and its network of professionals along
with related industries.
To that end, we strive to…
- Uphold the integrity of the special events profession to the
general public through our "Principles of Professional Conduct
and Ethics"
- Acquire and disseminate useful business information
- Foster a spirit of cooperation among its members and other
special events professionals, and…
- Cultivate high standards of business practices.
☞ 이벤트의 자연발생적 의미를 없애기 위해 스페셜 이벤트(Special Event)라는 용어를 사용함.
☞ 스페셜 이벤트 중 규모가 큰 이벤트는 메가 이벤트(Mega Event)라 하여 방문객 수 100만 명 이상의 거대하고 명성 있는 이벤트를 의미하며 또한 홀 마크 이벤트(Hallmark Event)라 하여 장, 단기적으로 개최지 이미지와 연결성이 높은 이벤트를 말함.