분야
pptx2. Company History (~1960s)
3. Crisis of Halley Davison(1960s~1980s)
4. Overcome The Crisis (1980’s~Now)
1) CRM (Customer Relationship Marketing)
2) Maintain Brand Image
3) Dream Marketing
4) ETC
5. Recent Situation of Halley Davison
6. Conclusion
Serial #1 bike
1909 Model 5-D
V-Twin Powered motorcycle
1910 Create "Bar & Shield" logo
1912 H-D exports motorcycles to Japan, marking the first ever sales outside of the U.S.
1918 Almost half of all Harley-Davidson motorcycles produced are sold for use
by the U.S. military in World War I
▶ One of the noticeable company over the world
1920 Harley-Davidson is the largest
motorcycle manufacturer in the world.
Harley-Davidson can be purchased from over 2,000 dealers in 67 countries worldwide..
1931 Indian and Harley-Davidson are the only two American motorcycle manufacturers
(effected by Depression of 1929)
1935 Harley-Davidson peashooter win all thirteen of the American Motorcycle Association National Championship
1941 America is plunged into World War II. Production of civilian motorcycles is almost entirely suspended for military production.
1943 Harley-Davidson receives the first of its four Army-Navy "E" Awards for excellence in wartime production. .
1945 produces almost 60,000 WLA models
during World War Ⅱ for military use.
1953 the sole U.S. motorcycle manufacturer
1957 New motorcycle called the Sportster
The high faulty rate
At that time, the motorcycle manufacturer ,like Honda, poured out the high qualified product into the market.
A staff of H-D said, “As the production quantity was increasing, unfortunately,
the quality kept decreasing.” With taking other problems, the company circumstance was going down. And this bad situation caused the faulty rate to increase; even over 50% of the product was not qualified.
In contrast, the faulty rate of the motorcycle made by Japan was only about 5%
