소개글
테슬라 모터스 Tesla Motors 마케팅 전략에 대한 자료입니다.
목차
1I.ntroduction
2.Segmentation of the Korean Car Industry
3.Targeting
4.Positioning
5.Action Plan
본문내용
50,000 miles over 5 years = 70% capacity
Safety was verified by SAE tests. FMVSS, UN standards.
60% of battery pack can be recycled.
Motor Life : Millions of Miles
Information on parts
Expected lifetime of each parts
Maintenance tips on each parts
Maintenance expenses and the cost of replacing each parts
Product Placement
Trial drive & Indirect experience through advertisement
The motor sound
Charging image
One touch Start
No Exhaust