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[국제마케팅] CJ엔터테인먼트 브라질 시장 진출(영문)에 대한 자료입니다.
목차
1.Reason for Selection
2.Analysis Brazil
3.News Articles
4.Decision Entry mode
5.Expected Effects
6.Reference Data
본문내용
"CJ Entertainment Film advancing in Brazil" for Final Project. CJ: You know everyone in our country's most popular Entertainment companies is not an exaggeration as well overseas is a lot of cases.
CJ started in 1995 investing 1.12 billion to Dream Works SKG which Microsoft Corp, film director Steven Spielberg co-founded Dream Works SKG with Jeffrey Katzenberg owned.
Since 2000, CJ Entertainment distributed over 50 movies such as "Joint Security Area JSA>,
KOREA-BRAZIL : 1959~ diplomatic relations. (50th anniversary ,2009)
Administration of finance quoted, "Science and technology in addition to economic, social and cultural need to expand bilateral relations, etc." is a case of playing countries include Brazil, the Latin American side,
We think Brazil is the most appropriate.
President: Luiz Inácio Lula da Silva
Land area: 3,265,059 sq mi
Population (2009 est.): 198,739,269 (growth rate: 1.2%); birth rate: 18.4/1000; infant mortality rate: 22.5/1000; life expectancy: 72.0; density per sq km: 22
Largest cities: São Paulo, 18,333,000 (metro. area), 10,927,985 (city proper); Rio de Janeiro, 11,469,000 (metro. area), 6,094,183 (city proper); Salvador, 2,590,400; Belo Horizonte, 2,347,500; Recife, 1,485,500; Porto Alegre, 1,372,700