소개글
[광고심리] 웅진코웨이 사례에 대한 자료입니다.
목차
1.Water Purifier Trend
2.Market Analysis
3.Previous Ad
4.Woongjin coway’s Ad
5.Ad Analysis
6.Ad Proposal
본문내용
Woongjin Coway is strict.
Woongjin Coway's water is clean.
Woongjin Coway is strict to make a water purifier.
I like Woongjin Coway.
If I buy water purifier, I will buy it.
To drink clean water,
water purifier is needed.
Ad music and scene are so touching
Woongjin Coway is strict.
Relaxed, touching ad story.
Consumers can sympathize.
1. Realistic scenes, Polaroid pictures and calligraphy.
2. Ordinary family in the ad.
Sound
Familiar background music
- Targeting housewives who are a real buyer
→ Do not consider potential customers
Ex) Unmarried women who are not interested in a water purifier or childbirth story
→ Making emotional advertisements in various situations
which drag out potential consumers.
Ex) The series of 박카스 ad