![[경영학원론] Daewoo(대우)와 General Electric의 경영 사례(영문)-1](http://images.happyhaksul.com/thumb/467/466245-0001.gif)
![[경영학원론] Daewoo(대우)와 General Electric의 경영 사례(영문)-2](http://images.happyhaksul.com/thumb/467/466245-0002.gif)
![[경영학원론] Daewoo(대우)와 General Electric의 경영 사례(영문)-3](http://images.happyhaksul.com/thumb/467/466245-0003.gif)
![[경영학원론] Daewoo(대우)와 General Electric의 경영 사례(영문)-4](http://images.happyhaksul.com/thumb/467/466245-0004.gif)
![[경영학원론] Daewoo(대우)와 General Electric의 경영 사례(영문)-5](http://images.happyhaksul.com/thumb/467/466245-0005.gif)
![[경영학원론] Daewoo(대우)와 General Electric의 경영 사례(영문)-6](http://images.happyhaksul.com/thumb/467/466245-0006.gif)
![[경영학원론] Daewoo(대우)와 General Electric의 경영 사례(영문)-7](http://images.happyhaksul.com/thumb/467/466245-0007.gif)
![[경영학원론] Daewoo(대우)와 General Electric의 경영 사례(영문)-8](http://images.happyhaksul.com/thumb/467/466245-0008.gif)
![[경영학원론] Daewoo(대우)와 General Electric의 경영 사례(영문)-9](http://images.happyhaksul.com/thumb/467/466245-0009.gif)
분야
hwpChapter 1-1 Daewoo’s Growth and Its Strategy
① M&A
② Centralized Decision Making
Chapter 1-2 History of GE
Chapter 2-1 Changes of Daewoo
① Daewoo’s Global Management
② Enhancement of Centralized Decision Making
Chapter 2-2 Changes of GE
① Restructuring of Whole Company
② Pursuit of Integrated Diversification of Business
③ Change in Company Culture
Conclusion Part
GE is a multinational company established by Thomas Edison in October, 1878. GE’s business diversified during the 1920’s and President Owen D. Young and Gerald Swope integrated and reorganized the company by classifying based on 6 main product areas as well as introducing the concept of operation division in each business that is responsible for development of new products and market competition. Also, GE accelerated its growth during the 1940’s by using its accumulated technology and know-how to produce military products. This was an important moment for technology development and diversification in the field of high-tech industry and the well known quote of 'Progress Is Our Most Important Product' was introduced during this period as well. With such changes, GE’s sale increased more than twice from the 1960’s $4,200,000,000 to $8,800,000,000 and the number of operation division increased to 190. Until the 1970’s, such management strategies allowed GE with continuous growth and rapid development for almost a century since its establishment.
During President Johnson’s retirement in 1981, GE had 250 operation divisions and was the most diversified company in the world, but its market value ranked only around 10th within the US. Also, GE’s long-term strategy and vision was blurred due to excessive diversification, even in the non-electric fields which also resulted in overall loss of profit.
