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분야
pptCompany Introduction
→ Foreign Market
Cosmetic Market Analysis
Economic and Political and Cutural Trends
Recent news
→ Entry mode
Selection Factors
Cooperation Partner L’Erbolario
Marketing Strategy – 4P
Pros and Cons
→ Conclusion
Products - cosmetics, shampoo, soap, toothpaste, green tea process
Establishment - 1945.09.
The 18th largest trading partner and the 5th largest one among EU countries.
A peninsular state of the Mediterranean a base for entering the Mediterranean market.
Fourth-largest market for cosmetics market
Trying to strengthen the tie with the Asian nation
specially China and India.
Dispatch trade mission to reinforce the economic cooperation
Actively promote that the Italian Small businesses with high growth potential expand and invest into Asia.
According to economic depression, the manufacturing industries that came to be stop operating temporary was increased during certain period.
Supported special fund of 1.3 billion euro for the small enterprise that suffered during economic downturn the management.
Synergy Effect
Produce more developed products
increase efficiency
sharing accumulated know-how and technology
Local partner's knowledge about host country
Decrease costs and risks
Improvement of corporate image
Inform corporate of the world market
Recognize as local corporate
Italian cosmetics market trends report(KHIDI)
http://www.amorepacific.co.kr
http://corp.amorepacific.co.kr
http://www.erbolario.com/int
http://www.globalwindow.org
http://www.kotra.or.kr/
http://www.naver.com, http://www.google.com
http://www.asiae.co.kr
http://www.asiatoday.co.kr, http://www.cbs.co.kr
http://www.edaily.co.kr, http://www.hankyung.com
