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분야
pptx1. Market situation
- market analysis
- marketing purpose
- target analysis
2. media objective
-marketing objective
-advertising objective
-media objective
3. Media strategy
-strategy by step
-buying vehicle
-total budget
4. Summary
-media pattern calendar
By upper table, Marketability of wireless internet
can be predicted to continue on rapid increase.
Marketability of wireless internet
With this progress of smart phone market,
it is time to be in growth status in wifi business.
2535’s representative name; Unique Hunter
- It means a hunter for Uniqueness
-They are unmarried consumer who were born in 1975 to 1985 in Korea.
-They want to get a special value for themselves while growing up in the global
environment with internet
-They make various viewpoints on their own about overflowing information.
-They try to sort out what is true about information given by brand.
-Emphasized on ‘mine’ when it comes to purchase
Characteristics of Unique Hunters
- They don’t have any obstacle between online and offline. - interior nation and outerior nations as well
-They have lot of chance to access going abroad and traveling.
Playing a role of a medium through blog and minihomepage.
Regard social network is important such as twitter or facebook and so on.
Enjoying cultural and article activities=sensitive generation.- Obssessed with breathtaking photo, moving writing and great drawing.
They are reasonable and practical-based consumers.
Conviction [3months]
15,000,000,000won
Media importance: TV and CATV>internet>print media
1.Purpose; make turn in to the positive attitude with wifi itself from
new consumer or mnp.
2.How to do; focused on main target with major media
+
high level of GRP based on reach
Desire[2months]
7,289682,000 won
Media importance
internet>TV and CATV>ooH , theatre, promotion>radio>prints
patterns of consumers and try to approach to various contact point.
And we maintain GRP in previous level and increase frequencies that centered.
Radio is executed in rush-hour like as subway use situation.
Budgets that decrease in established media are used to launch promotions and BTLs
