분야
docx The Industry Environment
Global / Local market description
Industry structure (Five forces analysis)
The Competitive Environment
The Macro Environment
Future Trends
Company Analyze (SWOT Analysis)
Important Issue and problems faced by the company and
reasonable solutions to these issues
Conclusion
Strategy
List of references
Exhibits (Tables and Charts)
With global sales of nearly $300 billion, cosmetics presents one of the most complex global sourcing challenges. Much of the sourcing for the industry involves a fragile web of small, fragmented suppliers that must be linked together using a sophisticated and effective logistics technology. Cosmetic products are typically made using a range of chemical and mineral products, such as essential oils. Packaging is another input.
Suppliers are often small in scale compared to the largest manufacturers and consequently their power is reduced, but this countered by the fact that chemical producers gain revenues from a wide variety of sources, reducing their dependence on cosmetics manufacturers. The trends seem to indicate similar conditions for the future. Overall, supplier power with respect to the cosmetic market is moderate.
Bargaining power of buyers
In generally, buyers can choose diverse product from various company, so their power was strong. But recently due to the strong brand power of most of the large brands, buyer power of retailers and distributors is reduced as they must stock the most popular brands. However in operations where the retailers have a stronger position, markets where competition is intense, then buyer power increases. We can also analyze buyer power from the perspective of the end consumer because it is they who dictate the market trends.
Threat of substitutes
There are a few substitutes for cosmetics such as Botox (tablets, injections), home made substitutes and other substitutes such as Henna, Chandan, Tulsi, Neem etc though there are no direct substitutes for each cosmetic, for example there might be no common substitute for lipstick. Another form of substitutes are surgical measures, but they do not pose a significant threat due to high switching cost.
