소개글
[전략경영] GM AUTOnomy에 대한 자료입니다.
목차
1.History and background
2.Analysis of situation
3.Answers to case questions& Recommendation to the GM
4.Develop similar case in Korea
5.Conclusion
본문내용
GM has to decide whether will invest on AUTOnomy program or less innovative program like HydroGen3
Revolutionary Innovation program
Improvement of fuel-cell-powered vehicle
DaimlerChrysler is the closest competitor now,
but Toyota could be a tough rival in the future
+ First-Mover Advantages
+ Technological and Design Advantages
+ Lowering Production Cost
─ High Research Cost
─ Risk of Customer’s Failure to Adapt to New Concept Car
+ Lower Risk
+ More Familiar Design to Customer
+ Had Been Tested
─ High Competition from Rivals