[마케팅] 페덱스(FedEx)의 경영전략(영문)

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[마케팅] 페덱스(FedEx)의 경영전략(영문)에 대한 자료입니다.
목차

Technological Innovation at FedEx

COSMOS®: Real-Time Package Tracking

Federal Express SuperTracker

FedEx Call Centre Technology

FedEx INTrade, Traders Information Exchange System

Command & Control: Delivery In Any Weather

EXPRESSCLEAR®: Customs Clearance In The Air

FedEx Canada On The Internet

FedEx Ship Manager™ at fedex.ca

FedEx Web Services

FedEx InSight™

FedEx® Global Trade Manager

FedEx® Ship Manager Automated Shipping Systems

FedEx Wireless Solutions


본문내용
COSMOS®: Real-Time Package Tracking

COSMOS (Customer Operations Service Master On-line System) is a computerized package tracking system that monitors every phase of the delivery cycle at FedEx. FedEx employees constantly input information into COSMOS by several means.

Customer service representatives enter shipping information into COSMOS through computer terminals, alerting the dispatcher closest to the pick-up or delivery area. Dispatchers relay pick-up and delivery information to the courier via DADS, small digitally assisted dispatch computer systems found in all courier vans.

Hand-held computers, called SuperTrackers, are used to scan the progress of the package an average of 5 times from pick-up to delivery. Couriers simply scan the bar code on every waybill with their SuperTracker®, at every stage of the delivery process. Scans are performed at time of pick-up, on arrival at the origin station, on arrival at the destination station, when placed on the courier's van before delivery and on delivery at the recipient's address. SuperTrackers retain and transmit package information such as destination, routing instructions and the type of service requested.

Once a courier returns to their van, the information is downloaded from the SuperTracker to DADS, which updates the package location in the COSMOS system. Thus, a customer can find out at any time exactly where their package is and when they can expect delivery, whether they call Customer Service or track the package themselves on the FedEx website.

Constant tracking allows FedEx to maintain complete control over shipments at every step in the delivery process. It is such an integral part of the system, that FedEx promises to deliver all packages within one minute of the delivery
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