소개글
[회계원리] 나이키(Nike)와 아디다스(Adidas) 스포츠 신발 산업 분석에 대한 자료입니다.
목차
1.Introduction
2.U.S. Market for Athletic Footwear
3.Competition in the Footwear Industry
4.Ratio and Percentage Analysis
5.Conclusion
본문내용
In each country, Sports Industry occupies quite some portion.
In Korea, Sports equipment sales were steadily increasing.
Lower average net PPE
Higher operating efficiency
Lower increase rate of sales
Ineffective use of stockholders’ investment
Expected higher stock price in ‘07 & ’08.
More effective use of assets
Affected by the drop in NPM
Makes more profit from sales
Affected by the drop in net income
Merger & restructuring charges: -195
Impairment of goodwill: -199
Merger & restructuring charges: -21
Currency exchange loss: -25