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분야
ppt2.Orion Snack International
3.Problem Location
4.Future Recommendations
5.Conclusion
China : Haoleyowupie/ 63% market share
Russia : “the Korean Burger”
1000 trillion won from foreign markets
exceeding domestic profits (860 trillion won)
Exports to 40 countries,
90% of it deriving from China & Russia
Strengths
Unique Technology
Strong Brand Image
Possession of Local Fabrications
Weaknesses
Relatively High Price
High Transportation Costs
Difficulty of Technology Transfer
Opportunities
Great Potential in New Markets
Experience in Penetrating New Markets
Rising Stock Price
Threats
Low Fertility Rate
Awareness in Well-Being and Diet
Me-too Products
Adjusting to Local Laws
Consistent Culture and Localization Strategy
Localization as the Success Factor for Orion
Even more important in Europe & the Americas
CULTURE
Sponsorship to NFL games (media exposure)
Recess/snack time
Collaboration with large food distribution channels
(e.g. Costco, Wal-Mart)
