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분야
ppt2.Strategy Analysis
3.Global Expansion
4.Recommendation
5.Similar Cases in Korea
World's leading textile distribution group.
Head office: Arteixo (A Coruna)
Founder & Chairman :
Amancio Ortega Gaona
Revenue: € 3,250 millions (2001)
€ 8,196 millions in (2006)
1975 - The first Zara store on a central street in A Coruna (Spain).
1985 - The creation of Inditex as the head
1988 - The first Zara store outside Spain, in Portugal
1990 - The fully automated central warehouse
JIT system introduction (Joint venture with Toyota)
2001- Operated 507 stores €2,477 millions of revenue
2007- Operating 1,129 stores around the world.
The Mix Strategy
Cost leadership strategy
Acceptable price positioning
Differentiation strategy
Fast and customized products
Fantastic store experience
Vertical integration
Typical SPA company
Specialty retailer of Private label Apparel
High product diversification
Mass customized clothes
Quick and frequent delivery of new products
Operational innovation
Just In Time system introduction
Intensively centralized warehouse
Electronic transformation
High similarity
Almost same business model (SPA)
Same market
Similar resources
Difference of Business model(H&M)
In House System
Total fashion shopping
More aggressive expansion
S
High brand recognition
Cost leadership
Trend leadership
Fast distribution
W
Too centralized.
Limits of the organizational
structure.
