소개글
[소비자행동론] 총각네 야채가게 마케팅 전략(영문)에 대한 자료입니다.
목차
1.Introduction of Bachelor’s store
2.10 Topics Related to CB
3.Improvement of Bachelor’s store
본문내용
Value : A belief that some condition if preferable to its opposite
Give a product a chance to make up for its shortcomings
Product information transmitted by individuals to individuals
WOM
Make people visit “Bachelor’s Store”
Experience
Revisit
the same words by different people can have very different meanings and influences