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분야
pptx2.Environment & Situation
3.STP
4.Marketing Mix
Strength
Early Bird System
Zone Distribution
Safety Certification [IOSA]
Sole LCC to provide flight to Guam
Weakness
Inconvenience
Limited Service during the flight
Brand Dilution
Market Cannablization
Opportunity
open skies
increasing number of overseas and
domestic trips
potential demands of the fright
in China and India
Threats
Fuel Surcharge Ceilings
Weak Forex (foreign exchange market)
Intensified competition between LCCs and FSAs
Misconceptions about LCCs
No active campaign to eliminate suspicions on safety problem.
No aggressive and creative promotion to build its brand image and awareness.
They offer just 3 air routes – Jeju island , Bangkok, Guam
Product
Develop new air routes that customers would like to visit.
Provide fun in-fright service and interesting design of aircraft.
