소개글
기아자동차 마케팅전략(영문)에 대한 자료입니다.
목차
1.Collapse Of KIA MOTORS
2.Recent KIA MOTORS
3.K5 Advertisement
4.Marketing Strategy
5.Consumer Change in Perception
본문내용
Award : 2003, Design award of the Federal Republic
of Germany
2010, International Designer, Select of
American magazine‘CAR’
Career: 2006.08~present, Design CDO of KIA Motors
2002 CDO of Volkswagen
1994 CDO of Audi
1993 Volkswagen’s exterior design department
1991 Audi design concept studio
1980 Work in Audi
* Globalize of the brand image
* Emphasized global brand of
Creative & Youthful sense
Premium of the Mercedes - Benz
Youth of BMW ‘Dynamic Performance’
‘Safety’ of Volvo