소개글
[마케팅] 월트디즈니랜드의 마케팅전략(영문)에 대한 자료입니다.
목차
1.EXECUTIVE SUMMARY
2.WALT DISNEY
3.GEODEMOGRAPHIC SEGMENTATION
4.TARGETING
5.POSITIONING (PERCEPTUAL MAP)
6.TYPES OF COMPETITIVE ADVANTAGE
7.PRODUCT/SERVICE DIFFERENTIATION COMPETITIVE ADVANTAGE
8.DISTRIBUTION STRATEGIES (GEOGRPHICAL ADVANTAGES)
본문내용
"Give a day, get a Disney day"
If you have volunteered, Disneyland gives you a free-ticket.
We are planning a promotion that discount tickets of customers who live at a long distance by proportion to the distance.
Songdo will With strategic location just 15 minutes driving time from Incheon International Airport and 3 hours flying time to China, Russia and Japan. Songdo will position South Korea as the international epicenter of Northeast Asia.