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[경영학] 아침식사대용 곡물가루 마케팅 전략(영문)에 대한 자료입니다.
목차
Product Introduction
SWOT Analysis
Marketing Strategy- STP
Product-Oriented Marketing
Marketing Mix- 4P
Promotion: provide recipe
Conclusion
What we learned
Reference
본문내용
Main: who?
Eat breakfast
Health-conscious person
Prefer organic & natural foods
Don’t want to spend much time to
prepare and have breakfast
Sub: who?
Don’t eat breakfast because of no time
Prefer simple and convenient foods
Organize monitor group
-Upload reviews
Evaluation
Feedback
→ provide activity payment
참고문헌
Data
- Rural Development Administration(2007),Natrional Standard Nutritional Fact. Retrieved from http://koreanfood.rda.go.kr/fct/FctFoodSrch_Detail.aspx?nm=보리,미숫가루&code=01334030104&nut=
- Carnation Instant Breakfast Nutrition Facts. Retrieved from http://www.fatsecret.com/calories-nutrition/carnation/instant-breakfast
- Vitamin Supplements Guide(2005-2006). Retrieved from http://www.vitamins-supplements.org/
2) Electronic sources
-www.countydurhamsport.com/.../an_introduction_to_sport_england_market_segmentation.ppt
(Laura Clayton Research Team in Sport England www.sportengland.org/reserach)
- http://webcache.googleusercontent.com/search (2000 Harcourt, Inc. All rights reserved.)
3) Articles
- http://www.ngrguardiannews.com/business/article02/170410?pdate=170410&ptitle=The%20Basics%20Of%20Brands%20And%20Branding (The Basics Of Brands And BrandingBy Tola Odusote April ,16 ,2010)
- http://www.pr-inside.com/spain-orthopedic-devices-market-analysis-r1842944.htm
(Spain Orthopedic Devices Market Analysis and Forecasts to 2015 - a new market research
Report on companiesandmarkets.com 2010 -04-20)
4) Journal
- http://web.kaist.ac.kr/~wkim/papers/2008/%5Bmain%20text%5D%20Improving%20equity%20diversification%20via%20industry-wise%20market%20segmentation.pdf
(John M. Mulvey Professor, Operations Research and Financial Engineering Department, Princeton University /Woo Chang Kim Ph.D. Candidate, Operations Research and
Financial Engineering Department, Princeton University)