소개글
[경영학] 월트디즈니 마케팅 전략(영문)에 대한 자료입니다.
목차
1.Company Introduction
2.SBU introduction
3.Disney’s Key Success Factor
4.STP Analysis
5.4Ps
6.SWOT Analysis
7.Marketing Strategies and Examples
8.Walt Disney Prospects
9.Opinions
본문내용
Know the story is king.
Utilize the newest technology to tell that ancient story in a new way.
Coordinate the message across the media.
Have the courage to innovate.
Ride one’s uniqueness.
Value proposition
- More for more
- Enjoying at the Disney Park and resort
acquires a lot of money
- but they provide exceptional experience
that people cannot feel elsewhere.
Doing a lot of sales promotions
Save Up to 40% On a 2-Night Stay!
Discount on room rates for arrivals
during certain period of time
Give a Day, Get a Disney Day
It is always changing.