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[경영학] JYP엔터테인먼트의 국제 시장 진출 사례(영문)에 대한 자료입니다.
목차
1.JYP entertainment introduction
2.IBS strategy & JYP
3.Case study – Wonder girls
4.Conclusion
본문내용
Planning
Jinyoung Park is trying to make
singer’s local debut
around Park (Song writer)
Korean Resource ▶ American Style
Idol Star->Real Musician (Sing a song Writer)
Various genre
Control and manage their private life
Contents Business : Service Part (Music, Cartoon, Game, Movie, Character, Broadcast)
Recently, it’s interested in Contents Business
Especially, Entertainment Contents
Entertainment Contents Market is bigger than Manufacturing Business( stage, capability of growth)
From teenagers to twenties
Retro leads them to have curiosity about this music,
and make them try to listen, see or even dance
after Wonder Girls.
From thirties to forties
Once the people in this group hear 'Tell Me',
‘Nobody’ they will feel that this song sounds like
the one they was very excited at when they was
teenagers or twenties.
참고문헌
Licensing
http://video.search.naver.com/search.naver?where=video&sm=tab_jum&query=%uC678%uAD6D%uC778%uD154%uBBF8
http://search.daum.net/search?w=vclip&q=%EC%99%B8%EA%B5%AD%EC%9D%B8%ED%85%94%EB%AF%B8&enc=utf8&nil_search=btn
http://tvpot.daum.net/clip/ClipView.do?clipid=5519233
http://video.naver.com/2007113021252062247