소개글
[국제경영] 스파오의 베트남 시장 진출(영문)에 대한 자료입니다.
목차
SPA? F.F.B?
1.Porter’s Competitive Advantage
2.Miles and Snow’s Strategy
3.Analysis of External Environment
본문내용
Seeks growth: decentralized, flexible and elastic structure, high R&D abilities, creative, risk taking. Give high value to innovaton
Seeks efficiency: highly centralized structure, and strict cost management
Balance in growth and efficiency: being creative to improve to production process in a stable product line.
No clear strategy. Changes the characteristics of the organizational structure according to the market situation