분야
pptx* IKEA’s Concept
* Corporate Structure
* Timeline of IKEA
* Global IKEA
* IKEA’s Performance
* CSR
1. How is IKEA profiting from global expansion?
What is the essence of its strategy
for creating value by expanding internationally?
2. How would you characterize
IKEA’s original strategic posture in foreign markets?
What were the strengths of this posture?
What were its weakness?
* STRENGTH
* WEAKNESS
* IKEA @ United States
* How’d you characterize the strategy of IKEA today?
* Min. Production Costs through outsourcing
* Transnational strategy; IKEA CHINA
* Marketing strategy
* Sales / Marketing
* IKEA’s Situation in KOREA
* Location selection
_Highly dependent on suppliers
“Where would IKEA have been today,
if it was not for the problems
faced with Swedish suppliers
in the early 1960s?”
_Sofa weren’t big enough
_Drawers were not deep enough
_Glasses were two small
_Curtains too short
_Kitchen didn’t fit U.S size appliances
