소개글
[소비자행동론] 오리온 닥터유와 과자에 대한 소비자 인식 변화(영문)에 대한 자료입니다.
목차
1.Introdution
2.Previous & Present advertising and promotional strategies
3.Change Attitude Component
4.Conclusion
본문내용
Orion cooperated with the online game company.
It's stimulated children's interest.
Consumer have beliefs about Cracker which is only for kids.
Dr. you change this beliefs by advertisement.
Orion’s cracker is can be a cracker for kids, old man, woman who is dieting.
Consumer usually avoid cracker and worry about health. But This cracker is not fried. And use a regional specialties . It Brand emphasis this specialties’s region and healthy.
Most parents think about cracker that is not for health but for being fat, destroying
energy and not a main dish.
And Dr.You’s ad emphasis this face of cracker.
By this ad Orion highlight the changed face of Dr.You