분야
ppt1.Introduction of Corporation
2.Blue Ray - Format War
3.Current Situation of Sony group
4.Proposal of Strategy
-cloud computing
-U health care
5.Reference
Distinction
- New technology & product
- Successful export of home goods
- Successful brand – value management
- Keeping up present industries & New industries harmony
SONY Sales genre and business type
Sony’s business areas
Electronics
- BRAVIA, VAIO,WALKMAN, Cybershot, WEGA, Handycam, Memory Stick, AIBO
Game
- PS2(PlayStation2) , PSP(PlayStation Portable
Financial Services
- internet banking, life insurance, property insurance
SONY main focus Entertainment business
Pictures
- Spiderman, Hitch, The Davinci Code
Music
- Music CD와 Music DVD
SONY’s condition evaluated in Japan
SONY
- Very expensive because of high brand value
- have frequent breakdowns unusually.
- Stick to their old standard.
- Not fresh at all.
- Have really bad compatibility.
소니 회사 홈페이지: http://www.sony.net/
http://blog.naver.com/eitsd3ei?Redirect=Log&logNo=80073024038
http://itviewpoint.com/57138
http://blog.naver.com/iwais?Redirect=Log&logNo=70028235871
http://borgus.tistory.com/423
http://www.monitor4u.co.kr/NewProduct/content.asp?idx=3016&M_Code=01&S_Code=06&LeftCode=27&page=1&List_Kind=
http://itnews.inews24.com/php/news_view.php?g_serial=343382&g_menu=020600
http://www.eto.co.kr/?Code=20100825094009410&ts=50848
http://news.jkn.co.kr/article/news/20100312/5457236.htm
http://whochoowhochoo.tistory.com/123
http://blog.daum.net/smileru/8887622
