![[경영전략] Zipcar 사례-1](http://images.happyhaksul.com/thumb/499/498379-0001.gif)
![[경영전략] Zipcar 사례-2](http://images.happyhaksul.com/thumb/499/498379-0002.gif)
![[경영전략] Zipcar 사례-3](http://images.happyhaksul.com/thumb/499/498379-0003.gif)
![[경영전략] Zipcar 사례-4](http://images.happyhaksul.com/thumb/499/498379-0004.gif)
![[경영전략] Zipcar 사례-5](http://images.happyhaksul.com/thumb/499/498379-0005.gif)
![[경영전략] Zipcar 사례-6](http://images.happyhaksul.com/thumb/499/498379-0006.gif)
![[경영전략] Zipcar 사례-7](http://images.happyhaksul.com/thumb/499/498379-0007.gif)
![[경영전략] Zipcar 사례-8](http://images.happyhaksul.com/thumb/499/498379-0008.gif)
![[경영전략] Zipcar 사례-9](http://images.happyhaksul.com/thumb/499/498379-0009.gif)
![[경영전략] Zipcar 사례-10](http://images.happyhaksul.com/thumb/499/498379-0010.gif)
![[경영전략] Zipcar 사례-11](http://images.happyhaksul.com/thumb/499/498379-0011.gif)
![[경영전략] Zipcar 사례-12](http://images.happyhaksul.com/thumb/499/498379-0012.gif)
![[경영전략] Zipcar 사례-13](http://images.happyhaksul.com/thumb/499/498379-0013.gif)
![[경영전략] Zipcar 사례-14](http://images.happyhaksul.com/thumb/499/498379-0014.gif)
![[경영전략] Zipcar 사례-15](http://images.happyhaksul.com/thumb/499/498379-0015.gif)
![[경영전략] Zipcar 사례-16](http://images.happyhaksul.com/thumb/499/498379-0016.gif)
![[경영전략] Zipcar 사례-17](http://images.happyhaksul.com/thumb/499/498379-0017.gif)
![[경영전략] Zipcar 사례-18](http://images.happyhaksul.com/thumb/499/498379-0018.gif)
![[경영전략] Zipcar 사례-19](http://images.happyhaksul.com/thumb/499/498379-0019.gif)
![[경영전략] Zipcar 사례-20](http://images.happyhaksul.com/thumb/499/498379-0020.gif)
분야
pptx2.Case Summary & Major Issue
3.Case Analysis
4.Case Question
5.Similar case in Korea : Social commerce
6.Recommendation to the firm
Potential users ↑
Parking fee ↑
Restricted driving area
☞ People
-Well educated
-Internet use
Convenient
Easy for billing
Accurate billing
Safe from mismatch
1st C.B($50,000)
;sloan classmate
Fail: Investor circle
Invest themselves
Use no charge
sources
-2nd C.B($25,000)
;potential investor
$300/yr→$75/yr
$1.5/hr →$4.5~7/hr
; diff. parking fee
(Max $44/day)
Parking: $600/car&yr
Attrition: 15%
Lease: $4400/car&yr
Access equipment
; $500/car&yr
Viral MKT; 30~40%
PR(free media); 25%
Guerilla MKT; rest.
Logos in the cars
∵ Lack of money
for MKT
