소개글
[광고학개론] 버거킹의 고급화 광고전략 제안(영문)에 대한 자료입니다.
목차
Ⅰ. Creative Brief
1. Key Fact
2. Consumer Problem
3. Advertising Objective
4. Creative Strategy
5. Head line
Ⅱ. 1 Year Plan
1. TV Commercial
2. Print ad
3. Promotion
4. 1 Year Plan
본문내용
Raise in consumer awareness
: TV commercials
and print ad
Change in perception
through actual experience
:Burger patty
& Salad (vegetable)
Sample tryout
@ Eetaewon, Apgujeong, Kangnam station