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[생산관리] case 분석 - CRU computer rentals
[컴공] 소트트웨어 공학(se) 강의노트 1~7장
외래어 영어 어휘 1탄
e-Business 시대의 고객 관리, e-CRM
[ERP] 사례를 통해 본 ERP의 현황과 향후 발전 방안
중소기업 전사적 자원관리시스템(ERP) 특징, 중소기업 전사적 자원관리시스템(ERP) 구현성과, 중소기업 전사적 자원관리시스템(ERP) 구축절차, 연구 사례, 향후 중소기업 전사적 자원관리시스템(ERP) 발전 과제
[ERP, 전사적자원관리] ERP(전사적자원관리)의 정의, 특징과 ERP(전사적자원관리)의 개발 현황, 구축 방법 및 ERP(전사적자원관리)의 기대 효과와 향후 전망 분석(ERP(전사적자원관리)의 구축 사례)
[ERP, 전사적자원관리] ERP(전사적자원관리)의 등장배경, ERP(전사적자원관리)의 역사, ERP(전사적자원관리)의 특징, ERP(전사적자원관리)의 기능, ERP(전사적자원관리)의 효과, ERP(전사적자원관리)의 개발 동향 분석
소프트웨어 공학 - 소프트웨어 공학 동향
[MIS, 경영정보시스템] BPR 성공사례
소개글
[프로세스 공학] case 분석 - CRU computer rentals에 대한 자료입니다.
목차
1.Case Questions
2.Answers About Questions
3.Team Discussion
4.References
본문내용
1. What was the utilization achieved by CRU in 1996?
2. For 1996, calculate the average time spent by a unit in eachbuffer.
3. Calculate the average weekly contribution margin (revenues – variable costs) to CRU in 1996. Ignore labor and facility costs in this calculation. We assume that they are fixed. How does the contribution margin compare with the weekly depreciation?
4. What do you think about the decision to launch a sales drive in 1997? If you had a chance to advise Richard, what actions would you suggest Richard focus on to improve performance at CRU (give a concrete plan listing the resulting benefits)? What are key performance measures that he should focus on?
5.Exhibit 2 contains the pricing scheme used by CRU. Richard has to decide on how the sales effort is to be assigned among the various market segments (represented by duration of rental). There are three options that have been suggested by the VP of sales and a decision has to be made. The three options have the following outcomes:
- Capture 60% of the 4 week market, 30% of the 8 week market and 10% of the 12 week market
- Capture 40% of the 4 week market, 40% of the 8 week market and 20% of the 12 week market
- Capture 20% of the 4 week market, 50% of the 8 week market and 25% of the 12 week market
i) Assume that Operations will be able to ensure that all buffer sizes are the same as they were in 1996 for all three options (status 20 buffer continues at 2 weeks). Which of the three options would you recommend? Why?
ii) Assume that Operations will be able to ensure that the time spent in all buffers is the same as it was in 1996. Which of the three options would you recommend? Why?
참고문헌
Sunil Chopra, CRU Computer Rentals., Kellogg Graduate School of Management, 1999
Ravi Anupindi 외, Managing Business Process Flows, Second Edition, Pearson Prentice Hall, 2006