![[국제경영론] 외국시장 진출 전략(영문)-1](http://images.happyhaksul.com/thumb/504/503963-0001.gif)
![[국제경영론] 외국시장 진출 전략(영문)-2](http://images.happyhaksul.com/thumb/504/503963-0002.gif)
![[국제경영론] 외국시장 진출 전략(영문)-3](http://images.happyhaksul.com/thumb/504/503963-0003.gif)
![[국제경영론] 외국시장 진출 전략(영문)-4](http://images.happyhaksul.com/thumb/504/503963-0004.gif)
![[국제경영론] 외국시장 진출 전략(영문)-5](http://images.happyhaksul.com/thumb/504/503963-0005.gif)
![[국제경영론] 외국시장 진출 전략(영문)-6](http://images.happyhaksul.com/thumb/504/503963-0006.gif)
![[국제경영론] 외국시장 진출 전략(영문)-7](http://images.happyhaksul.com/thumb/504/503963-0007.gif)
![[국제경영론] 외국시장 진출 전략(영문)-8](http://images.happyhaksul.com/thumb/504/503963-0008.gif)
![[국제경영론] 외국시장 진출 전략(영문)-9](http://images.happyhaksul.com/thumb/504/503963-0009.gif)
![[국제경영론] 외국시장 진출 전략(영문)-10](http://images.happyhaksul.com/thumb/504/503963-0010.gif)
![[국제경영론] 외국시장 진출 전략(영문)-11](http://images.happyhaksul.com/thumb/504/503963-0011.gif)
![[국제경영론] 외국시장 진출 전략(영문)-12](http://images.happyhaksul.com/thumb/504/503963-0012.gif)
![[국제경영론] 외국시장 진출 전략(영문)-13](http://images.happyhaksul.com/thumb/504/503963-0013.gif)
![[국제경영론] 외국시장 진출 전략(영문)-14](http://images.happyhaksul.com/thumb/504/503963-0014.gif)
![[국제경영론] 외국시장 진출 전략(영문)-15](http://images.happyhaksul.com/thumb/504/503963-0015.gif)
![[국제경영론] 외국시장 진출 전략(영문)-16](http://images.happyhaksul.com/thumb/504/503963-0016.gif)
![[국제경영론] 외국시장 진출 전략(영문)-17](http://images.happyhaksul.com/thumb/504/503963-0017.gif)
![[국제경영론] 외국시장 진출 전략(영문)-18](http://images.happyhaksul.com/thumb/504/503963-0018.gif)
![[국제경영론] 외국시장 진출 전략(영문)-19](http://images.happyhaksul.com/thumb/504/503963-0019.gif)
![[국제경영론] 외국시장 진출 전략(영문)-20](http://images.happyhaksul.com/thumb/504/503963-0020.gif)
분야
pptx2.Contract entry mode
3.Investment entry mode
intermediaries through some other company.
You give it to someone and he sells it for you,
or your product is made part of another
product and the product
is exported.
Someone else does all
the work.
Methods of indirect exporting
＊Filling orders from domestic
buyers who then export the
product.
＊Seeking out domestic buyers
who represent foreign
customers.
＊Exporting through an Export
Management Company (EMC)
＊Exporting through an Export
Trading Company (ETC)
The realm of brand licensing stretches from the rather mundane are of featuring a corporate logo on a t-shirt to much more sophisticated integrated marketing and product development efforts in which a brand is extended into new product areas in ways that are seamless to consumers
