분야
hwp1.1 History before M&A
1.2 History after M&A
2. External Environment
2.1 Change of car market
2.2 Emerging Market
3. Internal Environment
3.1 Strength of Volvo
3.2 Weakness of Volvo
4. M&A strategy
4.1 selection and concentration
4.2 PMI strategy
4.3 Performance
5. Conclusion
only safety and quality. in the table, The location of the Volvo is
High Price / Quality Strategies group. But Volvo car's business performance belong
to below the average. Nothing can be better such as Price, net Income, market
share, marketing, design, even technology of safety and quality. Moreover, Volvo
can't keep up with Benz and Audi in short term. it is the same at 'High Price/Class
group'. Volvo have no money to produce more car like Toyota or GM, Cost
reducing can hurt quality of car. Volvo product only 400 thousands car every year,
so Economies of scale also impossible.
People don't buy a car only one reason such as safety. In car market, safety and
quality don't guarantee for success.
With an annual production of just less than 400,000 cars, Volvo remains a relatively
