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[마케팅] 도요타 프리우스 PRIUS 마케팅전략(영문)에 대한 자료입니다.
목차
1.Hybrid
2.Features of PRIUS
3.STP Strategy
4.What is Green Marketing?
5.Prius’s Green Marketing?
6.Overseas Market
7.Domestic Prius Market
8.Negative factors
9.Competitors
10.Falling oil prices
11.Negative reputation of design
12.Negative Image
13.Regional factor
14.Korea
15.Suggestion
16.Inception
17.Star Marketing
18.Legislation
19.Diversity of Model
20.Products in Placemant
본문내용
Competitors.
Falling oil prices.
Negative Reputation of design
negative image occurred by recall
Import car
expensive because of import duty
& Luxury image is already builded.
But Prius
economical image
&
Confusion of target